Where Has the Excitement Gone? The Decline of Open-Play Goal Scoring

Football match action
The Wolves squad recorded 10 fewer scores from open play compared to this point the previous campaign.

A key narrative of the Premier League this campaign concerns the reduction of scoring in open-play scenarios and the way teams have been scoring more from dead-ball situations as an alternative.

Looking at scoring methods to matchday 11 the prior season, there have been a drop of 39 scored in open play and an increase of 26 from team set-pieces and penalties, leading to 13 fewer altogether.

Considering the broader view, the number of shots sides are producing reveal an incredible 370 fewer in open-play than at this stage last season.

Even with the big increase in set-play finishes, we've actually seen just two more shots generated from them excluding spot-kicks, showing how effective clubs have been at discovering methods to convert from dead-ball chances.

Scoring Rates Tell a Story

Over 300 goals scored in 110 matches up to now calculates at 2.74 goals per fixture, which if it continued for the entire campaign might be the least for since 2020-21, back in 2020-21 (2.69).

However, only under 200 goals coming in open-play equates to 1.78 each match and is heading to be the lowest for 16 years, from 16 years ago (1.76 average).

That campaign also marks the unique EPL campaign to see scoring more frequently from dead-balls without spot-kicks than this season's rate of 0.77 per game (0.79).

Which Sides Are Most Responsible?

When it comes to goals scored from open-play, Wolves have seen the most significant decline, registering a mere four in 11 games, 10 less than at this stage the previous campaign.

Apart from Wolverhampton, the EPL's decline in goals from open play is predominantly a trend among London clubs, with half of the London's seven clubs recording a minimum of five goals fewer from open-play than the previous year.

Honestly, this is mainly because their scoring many goals at the start of the previous campaign rather than their genuine struggle to find the net in open play the current term.

At the same time Manchester City have seen the biggest increase, with almost every one of their 23 scores this season originating in open play.

Dead-Ball Dominance

We've compared clubs that came up with the relegated sides that they superseded. Play-off winners Sunderland have netted three extra goals in open-play than Southampton achieved in their opening 11 matches en route to demotion last season.

When it comes to scoring from set-pieces (not counting spot-kicks), the Gunners and the Blues have experienced the biggest increase, with each team compensating for the five fewer goals that they've scored in open play with the same number from dead-ball chances.

Man United have recorded double the number scores from set-pieces as they did in the 11 games last season before the manager took charge, while Sunderland again have been more effective at converting than the club they replaced that went down.

Man City don't seem to have got the message about netting additional goals from set-plays, since they've scored three less than last season, like Forest, though this could be because of the altered approach they've attempted to adopt.

Overall Patterns

Six clubs – the Gunners, Chelsea, the Cottagers, Newcastle, Tottenham and the Hammers – represent this term's primary examples by netting less scores from open-play and additional from set-pieces, while Man City are the sole team to go against the grain up to now by doing the complete reverse.

It will be fascinating to watch if sides persist to place such emphasis on set-pieces as matches continue or if they find again their all-round creativity and start scoring increased totals in open-play too.

Cody Aguilar
Cody Aguilar

A gaming enthusiast and industry analyst with over a decade of experience, specializing in casino trends and player strategies.

July 2026 Blog Roll